25.4.2007 - Boxer breeders web success bragging
- Altervita Boxers made it to the top of Yahoo AND MSN LiveSearch
Well, it's time to let a little secret out. When I
produced the "new look" of the page last year, I also directed a large
portion of my efforts towards its better ranking with the search engines
such as Yahoo, MSN and of course "King Google".
It was a hard job, and now, after a year of tweaking,
the results are finaly here, and more are comming. I won't go deep into
"how-to's" of SEO (Search Engine Optimisation), but the main points were:
rich Boxer Dog related content, carefull usage of Boxer related words
and phrases, search engine and directory submission, and some other techniques
i picked along the way. Despite of the common belief, that reciprocal
links, or just incomming links greatly help toward the rankings, I deliberately
left those out and focused only on those techniques listed above. And
this, among other things also explains, why the new version doesn't have
a "links" page. I simply wanted to prove it to myself, that it can be
done without the links. And when done, the results are stonger and better
for the future of the page.
One of the things I learned is, that pages with abundance
of links on the LINKS page are totaly stupid. Not only you invite the
visitors to leave your site, but you also dimminish the relevancy of the
pages you link to and on top of that, you also lower the relevancy of
YOUR own boxer page. Why? Sarch engines simply see a
page full of links, each pointing towards a different word and "describe"
and understand it as a so called "link farm".
If you think they (search engine robots- poularly
named "WebSpiders") are smart and understand that those are the pages
of other boxer related sites and boxer breeders, you couldn't be more
wrong. The search engines see those pages (links pages I mean) as so called
LINK FARMS, hence they lower the relevancy of the whole page.
For example: Altervita Boxers are listed with many
of our boxer breeders collegues around the World in the "Slovenia" section
of their link pages. Hundreds of links are not only pointing toward my
page but are also pointing towards hundreds of other boxer breeders and
boxer clubs all around the world. So the if we take a page's relevancy
as 100%, that number is splitted between all of those pages which are
lnked from that page. Result? Each link represents only a few promiles
in the rank of the whole linking page. So you just get a small amount
of that pagerank. I must add here, that the page doesn't loose any of
the pagerank because of that fact. Only the pages that are linked from
that site, get a smaller amount of PR. I'll talk about the mathematics
in another post.
So, does my page profit because of that fact? The
answer is Ofcourse NOT MUCH (ok...if you have a link on a PR5 site, you
still get some rank, instead of the fact that there are a lot of links
splitting that PR among themselves). Even worse. Search engines understand
those 100's of links" pages as LINK FARMS, and any asocciation with
link farms also reflects badly to the destination page, because search
engines understand that the pages are related - IF You have a link BACK
Large "free breeders inclussion directories" are the
same. They are a bit better, because they alow a small portion of text
next to the link, but because they are filled with so many links, the
relevancy of a single link drops down significantly.
The basic rule for putting links onto a page is that
one should not put more than 20 links on a single page. So pages with
hundreds of links are actualy doing a disfavor to the pages they are linking
to if they have a reciprocal links. Actualy It's a nice way to kill the
competition, LOL- IF the competitor has a link back to that link farm
site!!! So in short: if a "link farm page links to you, it can't
hurt you. But it CAN hurt you if you link back to it. My basic suggestion
is that whenever you receive a mail from a webmaster who wants to exchange
links, look at his page first. And if there are only links and almost
no text on that site, just don't link to his page. We'll get to that in
Btw...Links are cool, I have nothing against links.
Linking to, or having reciprocal links to high ranked pages, significantly
increases the page rank of the page. So If one realy "desperately"
WANTS to have links, one should only link to highly relevant pages with
good Google or Alexa page rank and also have those pages a link pointing
back- preferably with some text attached. For example: having just a link
Boxers" is bad, because Altervita is not a well known brand
name and definetely not a word. And "Boxers"
is a word which can mean:
- a cold, blunt weapon,
- dogs breed (German Boxer),
- a refference to the George Orwells Animal Farm,
because the horse was named Boxer,
- a refference to the Boxer Rebellion in China,
- type of the automotive machine (BMW Boxer, Alfa
Romeo Boxer, etc),
- USA Senator Barbara Boxer
So basicaly, a better example would be to put a link
stating just "Boxer
Kennel" or "Boxer
Breeders" or even as "Best boxer kennel in the
world" if you find one which matches your criteria as such,
and then followed by Name of the Kennel and a bit of explanation about
the boxer kennel, following that initial link. for example: The Best Boxer
Kennel in the world - Altervita kennel, blablablablabla. Basicaly, whatever
you put there, should have a bit more than just a name of the kennel.
Just put some text next to the link.
Anyway, to cut the long story short, I just saw that
Altervita Boxers ranked first for the term German
Boxer Breeders in Yahoo (it will probably go up and down
a few positions from now on) AND has also a good positioning for the same
phrase in the MSN LiveSearch ("German
Boxer Breeders" jumps up and down in the results, ranging
from place 8 to place 1). Beside that, Altervita Boxers is on the 6th
position for the phrase "German
Boxer Kennels" in Google.
I emediately treated myself with a cold beer, and
tapped myself on a shoulder. Good boy. Click, Click.
Other achievements are not that grand, but are OK,
if we keep in mind, that Boxers are a small niche in the Pets industry
... Industry??? Lets face it: breeders are mostly the the ones who "only"
deliver puppies as far as the general public is concerned, work for free
despite the general oppinion that takes us just as another moneymaker
guy, while pet shops and large companies are rulling the web and the econonomy.
We are the bad guys, so to speak. Ranging somewhere between backyard breeders
and puppymills. A least that is my experience when a puppy buying prospects
approach me. Sad but true.
For example: Altervita Boxer Kennel webpage has a
Google PageRank 3 (not many breeders have that rank- at least those which
are not web savy) and Alexa page rank of the page is in this moment as
I write this article, 235,100 (same or even better than with Google- not
many breeders have that rank) Even my two great mentors who used to own
one of the most informative boxer websites ever encountered, and who should
in my oppinion rank better in Alexa as their kennel could be easily described
as one of the best boxer kennel in the world. But the
web robots just do not get it (allthou their page is a direct competitor
of mine for the querries mentioned above- ranging better or right next
to my page querry result) ...or the Worldwide Boxer webpage
or the Boxer Underground webpage, etc. Our boxer kennel
page ranks better despite those facts...brag,brag brag, LOL. To be honest,
it realy bothers me that those pages don't get the "respect"
they should have. I'mean...the realy informative pages from which we all
learned, are getting almost no credit for their content and our webpage.
But that's the web world- you could have a great page but what good is
it if nobody sees it because you don't know how to make it rank well in
And the most ridicolous one: 2. place in Google for
the term "German
Boxer Breeders in Spain" although i never intended to rank
that high for that one, since I'm a Slovenian breeder, haha. Actualy,
I never optimised my pages for that particular phrase. Google just read
my report about the Slovenian Jahresieger 2006 which was judged by a well
known judge and boxer breeder FROM Spain, Alex Palacin.
But this little piece of information clearly shows us, that content rich
pages rank well also for the phrases not intended for optimisation.
Note that the results are different in some locations
because of the search engine servers located in different places. But
in general, If one ranks first for the phrase in (for example) Germany,
the page will rank good (top 10 results) in the USA or Singapore or even
The North Pole for that matter. The basic goal of the optimisation is
after all in beiing listed on the first page of the results, since not
many people actualy proceed to the second page of search results.
BTW: If you are interested in this matter, You'll
soon be able to read about it when a new section of the page is finnished.
In that section, I'm going to tell you a bit about different techniques
and how-to's in order to help breeders which are also do-it-youself webmasters,
to achieve better rankings, and finaly beat those "buy a boxer puppy"
pages which always seem to be one step ahead of actual breeders of quality
dogs. Boxers primarily, of course.
Untill the next time,
2007 - Boxer training DIY book - Recomended reading
Since nothing much is currently happening at our kennel
(except for me making plans for the next litter), and I'm kind of excited
about the book I read, I'll just drop a line about it.
I was surfing the net yesterday (like this is something
new -I do it allmost all the time anyway, haha). Well, I wasn't "just"
surfing. I had a "pain in my wallet" and wanted to buy a book
online. Doggy book of course. And an electronic one. The beauty that I
find lately in purchasing e-books is that I can download the darn things
right away and start reading (or listen to, or even watch the videos)
them on my computer or on my HandheldPC emediately. Can't help it, lately
I only read those, besides my usual job related ones.
But I was kind of picky and didn't want to jump straight
to the "greatest bookstore on-line" (you know who I'm talking
about, right?), so i Googled a bit and I found an interesting e-book and
audio package which got my attention. I did some research on the autors
too, just to find out that their area of expertise also involves Boxers
and other working breeds.
The book is called Sit,
Stay Fetch and is an amazingly well written and full useful informations.
I bought it and started reading and didn't stop till the early morning.
I kinda liked their no bullshit apporoach and straightforward advice
on dog training and also about correcting common dog
The book also deals with puppy training
related issues, so I can easily recomend it to the fresh owners of Boxers
If you want to take a look at what's in the book and
the package that comes along as a bonus, check out their page which can
be found HERE
Enjoy your reading,